In digital marketing, content is the king!

But, is consumer traffic your endgame Or conversion rate?

If you wish your target consumer to reach up to your market, you need a perfect Call To Action(CTA).

This may intrigue you with many questions such as

=> What is a call to action?

=> What are CTA examples?

=> How to write a perfect call to action?

=> How do you design a strong call to action?

Your best shot for a strong call to action is just at your fingertips. Read the blog and follow the trail!

Do you know, CTA meaning!

A call to action is a significant term in digital marketing that helps you drive the target customer to reach your product line. There are many examples of CTA that you notice regularly such as

1. Watch, share, and subscribe

2. Follow now

3. Read more

4. Buy now to avail the offer

There are many innovative call-to-action strategies and JanBask Digital Design will help you get the best of it!

You may have the best content for your business website but, if you don’t drive your reader/ viewer to connect with your business, what content served you in the first place?

Do not worry, we got the best recommended strategy for you. The blog will assist you with different types of calls to action and how to drive your online traffic into a potential customer base.

What is your CTA type?

In the digital marketing domain, your business industry defines your purpose of marketing. If you are a crowdfunding agency, you are not selling a product, it’s the services you are focused on.

However, your entire strategy changes as you step into the retail business. As a political marketer, you would want your reader to be a potential voter, you add a voter registration form.

Your business purpose decides your call to the action type. Let us know more!

Here is a list of different call to action types:

=> Button Snip help your consumer click and visit your website

=> Form snip will help your visitor to register for the newsletter. The registration assures the brand awareness

=> Text snip is one of the significant measures in digital marketing. The hyperlink text helps and guides your web page visitor to travel through your business. The website gets a visitor and you earn a potential customer. What else?

=> Image snip is one of the attractive types in a call to action. It is an image banner that guides visitors to click and enter your desired webpage. This type has a high level of creativity that enhance your customer base quickly

You know your business domain, have your CTA type, it’s time you get some action!

Check the best calls to action examples below!

1. Spotify

The CTA by Spotify asks for “Get Spotify for free”. This impacts the reader to not only get Spotify but also have an impression of free access. In the online domain, free access attracts visitors which also increases the consumer base along with advertising a unique feature of the brand. Furthermore, it also impacts consumer memory of Spotify compared with other industry competitors.

2. Uber

A strong call to action is also one that is simple yet convincing. Uber CTA requests sign up for the driver services. Being said that, the visitor will only reach up to the webpage if the ride-sharing company has been known, so no need for extra information. Keep it simple and ease your consumer.

3. Instagram

Instagram uses multiple CTA’s such as Log in with Facebook, Signup, get it on google play, download it on play store. If you land on the Instagram desktop page, you will have the above-mentioned call to action directives. This example helps us understand that Instagram not only requests the visitor to step on the advanced process of registration and usage but also to download the mobile app. This derives a strong CTA purpose, if you know your consumer needs and benefits, you leverage that knowledge. It helps the consumer to fetch maximum benefits from your product.

4. Apple

Apple Airpod has a different dimension to marketing. It does not request for signup or any download command. The very first strong call to action on an apple web page is to watch a film. This has a different impact on the consumer as the product is being marketed and also the visitor gets engaged with information and a potential consumer receives what is required!

5. Nike

Nike has a very strong yet convincing and motivating CTA. As soon as the US women’s soccer team scratched gold in 2019, the website placed its commerce and entertainment segment in the form of the shop and watch buttons. This drives customers to a very thin line between media and personalized shopping experiences. A potential customer would surely be intrigued by the sports domain Nike has to offer. This reflects the enthusiastic nature of sports retail along with the dedication to the game too!

6. Zoom

Zoom uses the get on the guestlist CTA button. As a strong call to action, zoom uses its creative edge to attract the visitor for demo and orientation to the video conferencing platform. A user is driven by the guest list function that connects a potential consumer as one of the parts of an event evoking a familiar feeling.

7. Clearbit

Clearbit is one of the website designs that involves optimism with its CTA- get started. It creates a cascade of situational hurdles in data science and motivates to kickstart the journey. A consumer is always interested in what lies ahead of the problem. This problem-solving attitude is the best bit with Clearbit.

7. Lemonade

Lemonade offers a unique feature by highlighting its CTA as Check our prices. If you are sure and confident about the key attraction of your business, make it explicit. It works!

8. Treehouse

Treehouse got psychology at play. It has two power words in its CTA such as Claim and Free in the CTA button Claim your Free Trial. This call to action imparts decision-making power in consumer’s hands to avail themselves of the free offer. This affects the customer to move ahead

9. Birchbox

Birchbox uses a very common CTA in an extraordinary sense. The call to action button at birchbox says- sign me up. This has a dual effect. The webpage visitor feels empowered for having the ability to make the decision for registration and on the same hand, it also has a commanding tone. So, you just don’t register with birchbox but also order birchbox to sign you up. A little creativity can be playful and compelling!

10. OkCupid:

OkCupid has strategized the domain-specific literature and kept CTA generalized as JoinOkCupid. The dating consumer is interested in the assurance of sincere dating. It holds up the human emotion and convinces the reader first and then requests business development. A consumer sensitivity can give you one of the best perks in the highly competitive market.

12. Alomoves :

Alomoves incorporates CTA as a swipe to save. It provides 50% off on annual membership that attracts consumers to click the CTA function. This help visitor to get a profit outcome straightaway

13. Nature Conservancy

Nature Conservancy is an ecosystem-sensitive organization that calls for collective contribution. It uses the find out how CTA that intrigues visitors with solutions to the raised challenges.

14. Impact

Impact is one of the scoring agencies for different companies and enhances its marketing by providing free scores by its CTA. This is a quiz like projection that attract consumer to know the score by clicks further

15. Lifestraw

Lifestraw is a water purifier product and services organization and it directs the user to know the production process creating investigative awareness in the user by using see how to call to action button

Furthermore, moving ahead from call to action examples, it is important to learn skills to write a perfect call to action.

A few of the major directives to write a perfect call to action is listed below

1. It is recommended that you establish effective communication with the user rather than incorporating poor CTA such as click here, subscribe, and many other normally used call to action buttons

2. A CTA should be competent to drive web page visitor from webpage to product segment or establish cross-link traffic

3. In digital marketing, the end goal must be for boosting sales rather than merely inducing traffic-generated popularity.

Conclusion

In the following blog, CTA meaning along with a call to action examples was focused on different marketing strategies and their benefits further. Also, there has been an in-depth explanation of 15 examples of call to action describing companies and their significant features that help drive customers in the digital marketing domain.

Furthermore, the blog has provided a holistic view of the call to action strategy of digital marketing that encompasses a content-driven approach along with different creative variations for enhancing user experience resulting in product awareness and brand value awareness!